Quality of hire sits in every TA deck and board conversation. Most businesses still can't measure it. Here's a framework that works, with Head of Talent at Bark, Mert Amcaoglu
Quality of hire is one of the most frequently cited metrics in talent acquisition strategy. It appears in TA frameworks, leadership presentations, and board-level conversations about workforce investment. And yet, for most organisations, it remains stubbornly unmeasured. We asked Mert Amcaoglu, Head of Talent at Bark, how to build a structured, credible way to measure it.
Mert Amcaoglu
Head of Talent
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At scale-stage companies, where hiring volume is high and the pace of growth leaves little room for error, a single poor hire rarely stays isolated. Underperformance spreads. Teams absorb the cost of covering gaps, managers spend time on remediation instead of execution, and the cumulative drag on output compounds quickly. One hiring mistake at speed becomes several.
At the same time, senior leadership teams are raising the bar on what they expect from talent acquisition. Activity metrics, time to fill, applications processed, offers made, are no longer sufficient on their own. The question increasingly asked at leadership level is not how quickly TA is moving, but how accurately.
Answering that requires a structured approach to quality of hire, not as a theoretical concept, but as a consistently measured, credibly reported metric that connects recruitment decisions to business outcomes.
What quality of hire actually measures
Quality of hire is best understood as the value a new hire contributes to business outcomes over time. It is a measure of hiring decision accuracy, not whether someone passed probation or whether the process moved quickly.
Most recruitment metrics measure process efficiency. Quality of hire measures process effectiveness. A fast hire who underperforms is not a good hire. A slow process that consistently brings in high performers is doing its job.
To make it measurable, it helps to break it into four components. Performance captures how well a hire delivers against the expectations set at the point of offer. Productivity captures speed to contribution. Engagement captures commitment and the signals that indicate retention risk before it becomes a resignation. Culture captures alignment with the operating behaviours that define how the team actually works, not just the values on the careers page.
A hire can perform well technically but struggle culturally. A hire can integrate quickly but disengage within six months. Measuring all four gives a fuller picture of whether the recruitment decision was a good one.
Reducing subjectivity
One of the most common objections to quality of hire as a metric is that it is inherently subjective. Two managers rating the same hire could arrive at very different scores depending on their own standards or relationship with the individual. That objection is legitimate. The answer is not to abandon the metric. The answer is structure.
Before any hire starts, the hiring team should be clear on what a seven out of ten looks like for performance in that role, what good looks like for cultural alignment, and what a realistic ramp timeline is for productivity. These definitions should be agreed with the hiring manager before the role goes live, not after the hire joins.
HR-approved guidelines that anchor each rating to observable behaviours and outcomes provide the consistency that makes comparison meaningful, and make ratings easier to defend, easier to challenge, and less likely to reflect personal bias than unanchored impressions.
What the data exposes
Once quality of hire is tracked consistently, the data starts to reveal things that are difficult to see otherwise. Patterns across hiring managers become visible: where one team consistently produces high quality of hire scores and another does not, the question is no longer whether there is a performance issue, but what is different about how those teams hire, onboard, and manage new starters.
Patterns across sourcing channels become visible too. If candidates sourced through one channel consistently outperform those sourced through another, that changes how budget and time should be allocated. Assessment approaches can be evaluated the same way: if structured interviews consistently predict higher quality of hire than unstructured ones, that is data worth acting on.
This is quality of hire as a diagnostic tool. It identifies where in the hiring ecosystem the gaps are, and gives TA a credible basis for recommending change.
Extending beyond probation
Most organisations that measure quality of hire stop at the end of probation. That is a reasonable starting point, but it leaves the most valuable data uncaptured. A hire who passes probation and then leaves within a year represents a different kind of hiring error than one who fails probation. A hire who progresses quickly into a more senior role represents something worth understanding and replicating.
Longer-term tracking connects quality of hire to retention and career progression data, and gives TA the ability to report not just on whether new hires worked out, but on how they have shaped the business over time. Senior leaders are not primarily interested in whether probation was passed. They are interested in whether the organisation is building the right capability, retaining it, and developing it.
Measured properly, quality of hire changes the conversation between talent acquisition and the business. It surfaces process gaps that would otherwise stay invisible, creates shared accountability between TA and hiring managers, and links recruitment activity directly to business performance in a way that is defensible, reportable, and actionable.
The quality of hire scorecard
A structured, ready-to-use tool for capturing quality of hire at each defined checkpoint, aligned to the four-factor model, so you can create a consistent view of hiring quality across roles and managers, compare expected versus actual contribution, and strengthen accountability between TA and hiring managers.
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Mert Amcaoglu →
Head of Talent
Mert is Head of Talent at Bark, where he is leading the build of the company's tech hub in Spain as part of a wider business transformation. With over 10 years in talent and a CIPD Level 5 qualification, he focuses on scaling high-impact teams that support long-term growth. His experience spans food tech at Gousto and a range of sectors including financial services and biotech during his agency career. After completing a master's in law, Mert moved into recruitment and has spent the last 11 years building his career in talent.